About Us Carl Schaap, MSM - AustralaZen
With over two decades of experience in event production, consulting, and project management, Carl Schaap brings unparalleled expertise to AustralaZen. Specializing in corporate and government events, Carl has worked globally to deliver high-impact, seamless experiences across both in-person and hybrid settings. As owner of AustralaZen, he consults with businesses to optimize event strategies, train teams in best project management practices, and enhance operational efficiency through tools like Vectorworks. Carl's career spans senior leadership roles in prestigious companies, including WOOHAH, CMS Australasia, AV Chicago, and The Washington Post. He has successfully expanded business portfolios by 250% and executed large-scale events for high-profile clients, consistently exceeding sales goals and maintaining top-tier relationships. His expertise extends from the design and production of events to show calling, technical direction, and crew management. Notably, Carl's strategic vision and hands-on approach have earned him trust from federal governments and top corporate clients worldwide. With a master’s degree in management and project management from Purdue University, Carl’s leadership is backed by a deep understanding of both business and technical requirements. Whether training teams, designing custom solutions, or delivering complex projects, Carl and AustralaZen are committed to helping clients achieve their goals with creativity, precision, and efficiency.